Case study
Luxara — my own jewellery brand
A brand I started and run myself: sourcing, the storefront, packaging and delivery.
- Role
- Founder — every part of it
- Stack
- React, E-commerce, Custom domain, Business email, Sourcing, Courier delivery
- Year
- 2025 — today
The problem
I wanted to know what it takes to run a business end to end — not just build the website for one. So I started my own: Luxara, handmade bracelets and stainless-steel cuffs.
Everything that happens before and after the website became my job too: finding the products, packing every order and getting it to the customer.
The decisions
01
Sourcing in person, from Shah Alami.
I sourced the stock myself from Shah Alami, Lahore's wholesale market — choosing every piece by hand rather than ordering blind from a catalogue.
02
My own storefront, on my own domain.
Instead of renting a marketplace listing, I built the store: a React storefront on luxara.website with its own business email, product pages, collections and prices.
03
Packaging and delivery handled myself.
Every order is packed by me and handed to a courier, and I manage it until it reaches the customer. Doing the unglamorous part myself is how I learned where a customer's experience actually breaks.
What got built
The brand, the product line, the e-commerce site with new arrivals, a cuff collection and handmade bracelets, a custom domain and business email, and the order flow from checkout to courier. It earned verified customer reviews.
